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Leonardo Nicolao
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Hello and Welcome to my website.

I am a fourth year Marketing PhD Candidate at McCombs School of Business, at The University of Texas at Austin.

My research focuses on Consumer Behavior, more specifically, on Judgment and Decision Making. You can learn more about my research and teaching by taking a look at my vita.

Contact Info:

1 University Station, B6700

Austin, TX 78712

Phone: (512) 228 7197

email: Leonardo.Nicolao@phd.mccombs.utexas.edu

Research & Teaching

Research

I am interested in the general area of Consumer Well-Being. I am particularly interested in happiness as a consequence of consumption and how emotions influence our judgment and decision making.

My dissertation is about Happiness and Consumption, focusing on the differences between material and experiential purchases. My advisor is Dr. Julie Irwin.

Here's a sample of my work in progress (more details can be found on my vita):

  • Nicolao, Leonardo, Julie R. Irwin and Joseph K. Goodman “Happiness for Sale: Do Experiential or Material Purchases Lead to Greater Consumer Happiness?” under review (3rd round) at the Journal of Consumer Research. (pdf)

  • “Consumption and the Hedonic Treadmill”, with Julie R. Irwin. Working Paper.
  • Misremembering negative experiences: the role of self-relevance and mood”, with Raj Raghunathan. Work in progress
  • "Positive Affect and Idea Generation", with Michael G. Luchs, Work in progress

Teaching

I taught Principles of Marketing at The University of Texas at Austin (Spring 2008), with an overall rating of 4.8 (out of 5 possible points).

My teaching interests include:

  • Consumer Behavior

  • Principles of Marketing

  • Marketing Research

  • Customer Insights

  • Marketing Ethics

 

Research in Action

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Personal

I am originally from Rio Grande do Sul, a state in the south of Brazil, bordering Argentina and Uruguay.

When I am not researching or teaching, I love to travel with my family.

 

 

 

 

 

 

I am also a member (and former president) of The University of Texas at Austin's Judo Club. I am not very good at it, but I keep trying anyway.

 

 

 

 

 

 

 

 

 

I am a big supporter of Open Source Software and I really think you should give it a try! Check the latest version of Ubuntu, an open-source, free operational system. By the way, this website is best viewed in Firefox, :o) an open-source free web browser.

Also, if you currently use SAS or SPSS, I would give R a try. R is a powerful, open source (and free!) statistical programming language based on S-plus. The learning curve can be a little steep, but it's worth it!

 

Links

Some interesting links: