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Email:
morgan.ward@phd.mccombs.utexas.edu
phone:
773-294-0403
bio:
Morgan Ward is a fifth year PhD candidate at the McCombs School
of Business at the University of Texas at Austin. Her research
focuses on how consumers’ personal identity informs their product
choices. Specifically, in her dissertation, she looks at how
consumers’
identities impact their gift-giving choices. She has
additional research examining how consumers' identities inform
their choices of brands and goals over consecutive choices.
Research
Interests:
Identity,
gift-giving, branding
Dissertation
committee: Susan
Broniarczyk (Chair), Darren Dahl (UBC), Julie Irwin, William Swann
(Psychology), Ying Zhang
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